Profit Intelligence Command Center
Monitor your profit optimization performance in real-time
Total Net Revenue
₹54,72,981
Profit Uplift
+19%
vs generic marketing
Campaigns Running
8
Avg. ROI
6.3x
Revenue Uplift vs Generic Marketing
Unified Customer Profile
Complete customer intelligence at your fingertips
Customer Search
Filter by:
Aarav Menon
Total: ₹7,232 • WhatsApp preferred
Priya Sharma
Total: ₹12,890 • Email preferred
Aarav Menon
Customer ID: #10529
Aggregated Spend
₹7,232
Predicted Purchase Intent
Channel Preference
Active Coupons
Last Purchase Items
Customer Journey Timeline
Viewed Product
Winter Jacket - 2 days ago
Abandoned Cart
Cart value: ₹5,798 - 1 day ago
Received Offer
FLAT200 sent via WhatsApp - 1 day ago
Clicked Offer
Offer link clicked - 1 day ago
Purchased
Order completed - 1 day ago
Who Should You Market To Right Now?
AI-powered audience recommendations for maximum profit
Recommended Segment
High Intent Viewers of Winter Accessories
Segment Size
18,432
Predicted Conversion
12%
Estimated Profit
₹23,40,221
Recommended Channel
Recommended Offer
Flat ₹200 OFF or Buy 2 Get 1
Next Action
Send offer within 45 minutes
Age Group Distribution
Location Clusters
Mumbai Metro
32% of segment
Delhi NCR
28% of segment
Bangalore
24% of segment
Other Cities
16% of segment
Top Viewed SKUs
Winter Jacket - Navy
Viewed 2,847 times
Wool Sweater - Gray
Viewed 2,234 times
Thermal Leggings
Viewed 1,956 times
Behavior Segments
High Intent Viewers
Viewed >3 times, added to wishlist
Cart Abandoners
Added to cart, didn't checkout
Price Sensitive
Clicked offers, price alerts active
Omnichannel Campaign Builder
Create profit-optimized campaigns across all channels
Audience Selection
Offer & Budget
Channel Selection
Schedule & Launch
Audience Selection
Offer Type & Budget Guard
Channel Selection
Campaign Preview
Campaign Name
Winter Accessories Flash Sale
Audience
High Intent Viewers (18,432 customers)
Offer
Flat ₹200 OFF
Budget
₹2,50,000 max spend
Channels
WhatsApp, SMS
Predicted ROI
6.3x
Estimated Profit
₹8,45,000
Schedule & Launch
Automated Journeys
AI-powered customer journeys that maximize profit
🔥 We Miss You At 28 Days
Active🎯 Cart Recovery 45-min Trigger
Active⭐ VIP Repeat Buyer Upgrade
ActiveJourney Performance Over Time
Create Custom Journey
Design your own automated customer flow
Journey Builder
Offers & Budget Guardrails
Manage and optimize your promotional offers
Active Offers
12
Avg Uplift
+14%
Total Run Count
2.4M
Fraud Protected
100%
Offer Management
| Offer Name | Status | Uplift | Run Count | Max Cap | Fraud Protected | Actions |
|---|---|---|---|---|---|---|
|
Flat ₹200
XENO-WIN200-A92F
|
Active | +14% | 14,320 | 97% | Yes | |
|
Buy 2 Get 1
XENO-B2G1-992K
|
Active | +23% | 8,945 | 89% | Yes | |
|
₹400 OFF ₹1200+
XENO-400OFF-X7K9
|
Scheduled | +18% | 5,621 | 78% | Yes |
Edit Offer Parameters
Quick Actions
Revenue Impact & Reporting
Track campaign profitability and attribution insights
Campaign Profitability
| Campaign | CPO | CPA | Revenue | ROAS |
|---|---|---|---|---|
| Cart Recovery - ₹200 | ₹45 | ₹180 | ₹12,80,000 | 5.2x |
| VIP Upsell Campaign | ₹62 | ₹245 | ₹8,95,000 | 3.8x |
| Abandoned Cart Series | ₹38 | ₹156 | ₹6,42,000 | 4.1x |
Revenue & Profit Timeline
Summary Stats
Total Revenue
₹28.17L
Total Profit
₹14.23L
Avg ROAS
4.4x
Attribution Insights
